Since video sharing platforms came out, it’s been one of the frequently asked questions how you should build and fictionalize your video ads. In this article, you will learn 3 basic ways to do it and to increase your sales easily with video ads.
1 – Let’s say you prepared a one-minute video covering all the details about products or services and broadcast it on Youtube but your sales conversion rate makes no headway. The problem, in this case, is apparently the length of the video. Remember: visitors are surfing on Youtube to watch whatever they want, not your ads. And you should also keep in mind that 95% of them skip the ads after 5 seconds. So, do not broadcast video ads exceeding 15 seconds and do not cover all the details of your product/service.
2 – But if you are not going to give all the product information, then, what are you supposed to do? The answer is easy and simple: show them what happens when they use your product or service. And provide some proof while doing so. This will help them get emotionally attached to what you sell or, even if they are interested, urge them to look you up.
3 – If your video ads are being broadcast in multiple countries but your products are being introduced in only one language, you have probably wasted your budget and it’s likely that the audience will skip them after the 5-second limit. The key rule to succeed in international marketing is to reach out to your potential clients in their own language. And to do so, you must get your videos translated before you broadcast them. You can see our article “How to sell anything or boost your sales with Localization” to better understand the importance of localizing your marketing content.
With more than 3,000 linguists and a smart translation platform, Texliff Translation Services can help you translate your video scripts into +60 languages and rock Youtube with your ads!