Email marketing indisputably requires more work than any other marketing method considering it is not always certain if you are reaching out to the people who need your services. Or simply because it’s not the potential clients who find you, but it’s you finding them. Just take two seconds to understand it: you are trying to get into their personal space and hope them to return to your emails. Unless you have a good strategy, don’t expect to succeed in e-mail marketing.
1 – First things first! Find a seamlessly-working transactional email service and email campaign & newsletter software. Because you will need to send a lot of emails to get results and, unfortunately, Gmail’s smtp with a daily sending limit of 200 emails will not be enough.
2 – Whether you send emails to your subscribers or to the people you found scraping the web, NEVER EVER write book-long introduction emails. What people will do when they open any promotional email is 90% certain: They either say, “Hmm, it doesn’t sound bad. Let’s keep it unread so I can check it out later” or “What the hell? I’ll not even bother to read this, it’s too long”. What you must do in the initial email is introduce yourself and ask them whether they need your services or products.
3 – Craft personal emails and appeal to the leads with their names. The promotional emails sent to “info@” addresses are ignored most of the time.
4 – Be patient. Even if you send emails to 10,000 leads at once, you cannot be sure if any one of them will reply. And because of that, write a follow-up email to be sent a few days after the initial one.
5 – Reach out to your potential clients in their own languages. There will always be some potential clients that will not feel like spending an ounce of their energy to understand what you are talking about even though they can speak and understand your language. So if you will email overseas people, remember to get your campaigns translated.
Texliff Translations can translate your email campaigns into over 60 languages and help you convey the right message to your customers. To learn more, just visit our home page or get your quick translation quote HERE.