Translation, especially when it comes to optimizing your website for search engines, is not just a way of intercultural communication, but also an important factor that helps your website rank higher on Google. So, what happens when you have a multilingual website?
- Having a multilingual website enables you to build backlinks across the pages in different languages and the same one, which literally puts you 10 steps ahead of your competitors, depending on how many languages your website has been translated into.
- Translating your content helps you create different sets of keywords linking to and feeding each other. And thanks to the hreflang tags, you can easily optimize your targeted locations (locales) on Google’s search console.
- All the link-building work and multilingual content get your website indexed by search engine bots more frequently and listed on search engines quickly.
- A multilingual website, without any doubt, boosts your sales, in a nutshell. You can see our previous article “How to sell anything or boost your sales & A brief guide to localization” to learn more about how localization can contribute to your marketing activities.